Can you Smell That?

In a typical soap or shampoo commercial, a kid is seen playing outside (on the streets or in the park) under the scorching sun. The kid enters the house soaking with sweat and stinking to high heavens. The mom says, "Amoy araw ang anak ko." I just have one question... Has anybody smelled the sun?! HOW?! Using lab techniques, by wafting the smell so as not to harm you?!